Noun – an act of helpful activity

Digital Variant provides our clients with technology solutions to unique and often complex business and marketing challenges. Every one of our customers needs is different and we take the time to fully understanding their objectives before making any recommendations. Think about us as business consultants with killer design and development chops! What do we offer our customers? The complete digital package! There are Web Developers (kind of like building contractors) and then there are Platform Architects (kind of like, well, Architects). Web Developers build things to specifications and deliver what was asked for, like building a house from a blueprint. The hard work of understanding what the client wants, how their life/business flows, and how to accommodate unforeseen needs in the future is the hard work done by the Architect (creating the blueprint).  As Platform Architects we define and build technology solutions around real business needs and opportunities that grow businesses, create efficiencies, expand marketing programs, solve problems, and are flexible to accommodate future changes to deliver real business value. We love thinking about how technology can solve business problems or realize opportunities. Its what gets us up in the morning! Contact us now for a free consultation so we can get to know your business, and you can get to know ours.

Keen Footwear Facebook Contest

Custom Software Development:

Digital Variant, at it’s core, possesses years and years of experience and expertise designing and building complex custom applications. We take your ideas, problems, and opportunities and we create elegant web based solutions that are 100% customized to meet your needs. Our experience ranges from the most current web frameworks and javascript libraries to Cloud hosting experience architecting platforms and infrastructures that can scale to handle any load thrown at them. Our experience is an asset to fast growing startups to Fortune 500′s.

  • Strategic Product Consulting & Planning
  • Information Architecture
  • Technical & Site Specifications
  • User Experience and Design
  • Web Development
  • Search Engine Optimization
  • Application and SaaS platform development
  • Analytics
  • Django Development
  • Drupal Development
  • LAMP, Code Igniter, and PHP development
  • MySQL, PostgreSQL, Amazon RDS
  • Amazon AWS experts
  • High-Availability Architecture
  • Salesforce API integrations
  • Hosting
  • Outsourced Technology Team
  • Technology, Product Development, Design Retainers


Strategic Consulting:

Sometimes the hardest thing to do is get a project started. Information is stored in disparate places and people around the organization and nobody is taking ownership of issues that clearly need to be addressed. Digital Variant starts every project off like a strategy project. We seek to understand the needs of the entire organization, who the stakeholders are, what business problems or opportunities are we looking tackle, and how the business has been run in the past. Once we have a clear a understanding and defined objectives, only then can we craft solutions. Our solutions come in the form of clearly defined project goals, technologies to be used, process to be implemented, integrations required, and a detailed definition of how the a technology based solution (platform) can meet and exceed a clients needs. Once we agree on that, then we start designing and building.

  • Business Technology Strategy
  • Product Design
  • Startup Product Design
  • Website Planning
  • Marketing Planning

Social  Applications:

We also happen to be REALLY good at building Facebook Applications! A custom Facebook Application conceptualized and built around your unique objectives is a great way to develop and expand your social presence. Digital Variant specializes in building, deploying and fostering custom apps that generate huge buzz, customer engagement and capture important data for use in future marketing campaigns. We use: Facebook, Twitter, Pinterest, Google +

  • Sweepstakes
  • Trivia
  • Quizzes
  • Caption This
  • Product Sampling / Coupons
  • Virtual Scavenger Hunt
  • Voting Contests
  • Mobile Friendly
  • Photo, Video & Essay Contests & Galleries
  • Collect-and-Win
  • “Creator” apps: Build a cake, customize a card, etc.
  • Card overlay apps
  • Polls & Surveys
  • “Pin it to Win it” Pinterest Contests
  • Meme builders
  • Advergames
  • Instant Win
  • Brand Loyalty Apps and Pages
  • Action Based Sweepstakes (e.g. View a Video to enter etc.)

Campaign Services:

Our clients needs range from massive technology platforms that support their entire business to marketing campaigns with a specific mission and call to action. We understand how design and build web based marketing programs that get users engaged, create relationships with them, walk them through a Call to Action funnel, and generate real ROI for our clients. We can manage your entire digital marketing campaign including concept, design, development, hosting, management, reporting, and promotion (media buying), or any portion thereof.

Poughkeepsie, NY – 845.471.3639 | New York, NY – 646.330.5969