• Food Network Cake Creator
  • Food Network Cake Creator
  • Food Network Cake Creator
  • Food Network Cake Creator
  • Food Network Cake Creator
  • Food Network Cake Creator
  • Food Network Cake Creator
  • Food Network Cake Creator
  • Food Network Cake Creator
  • Food Network Cake Creator
  • Food Network Cake Creator
  • Food Network Cake Creator

Food Network Cake Creator

Ideation:

Seriously, who doesn’t love cake? Combine the love of cake with the hype around the Royal Wedding a few years back, and you have yourself the Food Network Cake Creator Facebook app. Food Network called Digital Variant to arms to assist in a truly one-of-a-kind app aimed at encouraging a user’s virtual and real-life sweet tooth, all the while increasing awareness of the Food Network and celebrity cake maker, Eric Lanlard.

Implementation:

The Food Network Cake Creator allowed users who came in through the main Food Network UK and Food Network US Facebook pages to interact in a truly delicious way. To get UK and worldwide viewers stoked on the Royal Wedding, Digital Variant ensured users would have the ultimate experience:

Like and Create – Upon entering the Cake Creator, users were first prompted to Like the Food Network page. From there, they were able to create a dream Wedding Cake. They were taking through each step, from what type of cake they wanted to the flavor and color of frosting as well as toppings, etc. Users then submitted their delectable delight to Food Network for a chance to have celebrity chef Eric Lanlard actually bring their creation to life!

Share and Vote – Users were able to share their virtual cakes across their social networks as well as on the app itself to help garner the most votes for their creation. Come contest close, the cake that received the most votes would actually be made. The incentive was high for a user to share.

Twitter integration was included so users could keep up with Royal Wedding conversation as well as other Food Network content from one simple place.

Outcome:

Food Network UK and US has seen an enormous increase in Likes and cake uploads.

foodnetwork cake creator

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