Spike: Guys’ Choice

One of the most watched programs on the Spike Network is the Guy’s Choice Awards. Once a year, the network puts together the ultimate in awesomeness from movies and music, to sports and girls where winners can walk home with awards like "Jean-Claude Gahd Dam", "Biggest Ass Kicker", "Decade of Hotness", "Funniest M.F.", "Guy Movie Hall of Fame", "Guy Movie of the Year", and "Most Unstoppable Jock". Spike called on Digital Variant to come up with an exciting and visually explosive Facebook app to release teaser content prior to the Guy’s Choice awards show.

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