Redken: 10,000 Blondes

To make the 10,000 Blondes goal a reality, Digital Variant helped Redken implement a highly engaging, sleek and modern Facebook app where consumers could come and mingle with the brand and other flaxen-headed users. They joined the conversation by first filling out a blonde profile complete with name, profile picture, and some fun information such as which celebrities they thought they most resembled / related to.

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Redken Haircolor Virgin

Redken offers a complete line of Haircolor services and products that users love. But the company wanted more people to give it a try. To do this, Digital Variant was called to action to develop a completely unique and stimulating Facebook app to help increase the awareness and purchase of the Redken Haircolor services and product.

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Pureology Serious Color Care

Pureology has made its name producing some of the finest hair care products around. So when they were set to unleash their new Serious Color Care line on follicles worldwide, they brought in Digital Variant to help develop a highly engaging Facebook app complete with chances for fans of the brand to get free sample kits of the new line.

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Redken: Surviving 80s Hair

The 80’s. What an interesting decade that was. From Adam Ant to Z. Cavaracci, there was a lot to forget … especially the torment women put their hair through. While the pictures will always be there to remind you, Redken wanted to help these women with a new line of Time Reset products aimed at restoring and completely erasing the damage done in the past. Digital Variant came up with a super engaging and nostalgic app to help Redken reach a massive amount of women in need of a “time reset.”

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Redken Salon Finder

Redken is quite possibly one of the most well known salon quality hair product brands on the market today. While they have seen great success from their flagship NYC salon, the need to inform fans of the brand on Facebook that there could in fact be a Redken-supplied salon in their area, as well as a Facebook page for each location. Digital Variant employed a brand new, custom Facebook Page Finder, which was a take on the traditional Store Finder application and came up with the Redken Salon Finder Facebook app.

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Redken: What’s Hot

If anyone knows what’s hot, it’s Redken. The renowned New York-based L'Oreal Brand has some of the worlds most well regarded and most used hair products on the market. When they came to Digital Variant wanting help with creating an awesome and stylish Facebook app to help raise awareness and convert visitors to Likes, the What’s Hot app was born.

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