Keen: Remember To Recess!

Portland, OR based Shoe Company, Keen Footwear needed to introduce a line of new shoes that Meredith Networks and Digital Variant helped them with. The campaign, “Ready to Recess” was an interactive campaign and Facebook app where fans of Keen and Parents Magazine interacted with the brand via a multi-phased, “Caption this” Photo Facebook contest.

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Coleman Puddle Jumpers

Digital Variant designed and developed a custom contest Facebook app. Coleman had the added benefit of driving traffic to this contest having the App Tab live on the Parents Magazine main Facebook page. That’s a jumpstart of over 900k fans! When users clicked through to the Puddle Jumpers app, they were greeted with eye-grabbing graphics, a familiar and welcoming voice and:

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