L’Oreal “what’s your break (up) fix?”

L’Oreal wanted to promote their new Matrix Break Fix line of products in a fun and engaging way. The brand enlisted the help of Digital Variant, who designed and developed the “What’s Your Break (up) Fix” campaign: a custom Facebook app where users could share their worst break up stories and how they were able to bounce back.

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L’Oreal Matrix Biolage Hydratherapie

L’Oreal wanted to introduce the world to its new Matrix Biolage Hydratherapie line of products as well as set a goal to increase Likes on their Facebook page from 65,000 to 100,000 in just 45 days. Digital Variant saw this as totally doable and implemented a custom Facebook app for the brand to assist in these two aims.

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Biolage Hero Mom Sweepstakes

L’Oreal had a new line of Matrix Biolage Colorcaretherapie products to introduce to the world. To help spread the word and get people excited on this new line, the company asked Digital Variant to develop a custom Facebook app for a campaign to engage with L’Oreal fans. The idea was hatched to have users tell the company why their mom was their hero because, really, who doesn’t think their own mom is a hero?

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L’Oreal Matrix Design Pulse

Sometimes a brand just has to take it to the streets and get out there actually in front of potential consumers and fans of the brand. Matrix sought to do exactly this when they planned their Design Pulse College Campus Tour. The brand asked Digital Variant to create a Facebook app that would get college kids across the country excited about the brand possibly coming to their town. And that’s exactly what Digital Variant delivered.

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Matrix Love Biolage

When Matrix teamed up with Ammon Carver, they knew it would be big. Often called “New York’s best hair stylist,” Carver is known the world over for being both an amazing stylist as well as writer, having his editorial work appear in such high-profile publications such as Vogue, Marie Claire, Harper’s Bazaar, Cosmopolitan, Vanity Fair, Seventeen, Modern Salon and American Salon. To help spread the word about a special Matrix / Ammon Carver promotional video, Digital Variant created a beautiful and simple Facebook app to engage fans of the brand and Ammon.

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L’Oreal Matrix Biolage: Thank You Tree

In the spirit of giving back and doing some good for Mother Earth and her inhabitants, Matrix Biolage unveiled their Thank You Tree idea. Digital Variant took hold of the idea and delivered a full-fledged app where this Thank You Tree could grow and help the company achieve its goal of $10,000 donated to The Conservation Fund.

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L’Oreal Hairdressers Against AIDS

L’Oreal had a simple but great mission: Increase the awareness of World AIDS Day through a Facebook Campaign showing their solidarity and motivating their legion on stylists to take action in NYC. L'Oreal had the physical event covered, but needed leverage the digital channel to generate awareness prior to the event and to showcase 1000's of consumer videos shot on site using Flip Cameras where they were asked to talk about AIDS.

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