Food Network Cake Creator

Seriously, who doesn’t love cake? Combine the love of cake with the hype around the Royal Wedding a few years back, and you have yourself the Food Network Cake Creator Facebook app. Food Network called Digital Variant to arms to assist in a truly one-of-a-kind app aimed at encouraging a user’s virtual and real-life sweet tooth, all the while increasing awareness of the Food Network and celebrity cake maker, Eric Lanlard.

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Food Network UK exclusive

Food Network UK wanted to be able to have a place for fans to come and engage with them and increase their fan-ship on Facebook. But since Food Network’s programming is seasonal, they needed a Facebook app that was updateable and corresponded with what was happening on their TV channel. Digital Variant came up with an app for exactly that, plus some extra features to keep users coming back for more.

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