tosh.0

Perhaps one of the most successful pop culture observers in recent past, Daniel Tosh is the host of the insanely popular Tosh.0 series. But as more people gravitated towards social networks for engagement with their favorite shows and personalities, Comedy Central got in on the game. While the Tosh.0 Facebook page was a great place for fans to interact with Tosh and the show, more could be done. With the goal of increasing Likes and further engaging with the established fanbase, Digital Variant stepped in with a special Tosh.0 app.

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The Comedy Central Roast of David Hasselhoff

In recent years, Comedy Central has been wildly successful in attracting viewers to their roasts of pop culture icons, from actors to musicians and everyone in between. For this roast a roster of roasters including Jeff Ross, Pamela Anderson, Lisa Lampanelli, Hulk Hogan, and Jerry Springer, among others, set their sights on David Hasselhoff. To get as much viral content and user engagement around the event as possible, Digital Variant was enlisted to develop a custom Facebook app to make this goal a reality.

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