L'Oreal
Case Study
Objective
Create a page to bring the brand from 65,000 likes to 100,000 likes in 45 days.
Tools Used:
- Promotional Units
- Facebook Feature Integrations
- Share Feature
- Sweepstakes Promotion
- Sampling
Results
Went from 65,000 to 100,000 fans in 36 HOURS. 5 days into the campaign and they are at 110,000 Likes and counting. Achieved goal 43 days ahead of the 45 day goal.
Total fan base now 627,456.
