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L'Oreal

Matrix Biolage Hydratherapie

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Case Study

Objective

Create a page to bring the brand from 65,000 likes to 100,000 likes in 45 days.

Tools Used:

  • Promotional Units
  • Facebook Feature Integrations
  • Share Feature
  • Sweepstakes Promotion
  • Sampling

Results

Went from 65,000 to 100,000 fans in 36 HOURS. 5 days into the campaign and they are at 110,000 Likes and counting. Achieved goal 43 days ahead of the 45 day goal.

Total fan base now 627,456.